Ideation | Creative Direction | Design
WARNING: This has nothing to do with advertising. It's literally just a video of my kids cutting my hair. After 18 months of growing it out, my hair had officially started to precede me. Despite being named the family member with the longest hair this summer, I finally decided to cut it after my daughters… Continue reading A Haircut From My Kids
3M Commercial Solutions Division offers graphic applications for nearly every surface. From windows to walls to floors, they cover the world with bold graphics for businesses big and small. Customers and prospects, however, were not aware of the breadth and scope of this quickly growing product portfolio. We developed a campaign concept that tapped into… Continue reading A Different Perspective
When the world went virtual, so did the famous Men's Club at my kid's school. But we still needed to keep the burn barrel fed with new "menbers." Powered by my camera phone, a few cold ones and some inside knowledge of how men think, I was able to write, shoot, and edit this set… Continue reading Men’s Club for Men Things
In anticipation of the Kids' Opening Day on April 23, 2017, the Minnesota Twins held a video essay contest asking kids to tell them why they'd like to participate in it. My daughters, Olive and June, baseball fanatics, built a kid-sized cardboard studio in our basement, filmed a talk show, and made a few edits.… Continue reading Twins Talk With Olive & June
Special Olympics Minnesota came to us with a challenge facing their annual Polar Plunge Fundraiser: the myriad of excuses people were making up about why they didn't want to jump into a frozen lake in the middle of a Midwestern winter. We leveraged those excuses and created responsive television spots to take the excuse givers… Continue reading Special Olympics MN Polar Plunge
Website redesign for Vasque boots and trail running shoes. This was a really fun project. I made collages out of various materials and images which I photographed and then overlaid hand illustrated type and graphics.
Back in 2011 I completed a personal goal of making something creative everyday for an entire year. Here a few of my favorites.
Over a span of four years, I created a wide range of work for Bauer Hockey, including various mediums ranging from traditional print pieces to broadcast to a complete redesign of Bauer's website experience and implementation of an augmented reality contest for their hockey experience booth at the Minnesota State High School Hockey Tournament. Here… Continue reading Bauer Hockey
Happify Health created a unique platform that supports emotional health. This software combines positive psychology, cognitive behavioral therapy and mindfulness, all while maintaining unbelievable levels of user engagement. The robust nature of the platform – and the unlikely pairing of science and fun – meant that it was difficult to quickly communicate Happify Health's value… Continue reading A New Look for a One-of-a-Kind Brand
Dain Larson 
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