Ideation | Creative Direction | Design
3M VHB Tape has been in existence for over 40 years. Tests have proven it to be a trustworthy replacement to mechanical fasteners like rivets and bolts. It not only holds up panels on buildings and makes cars lighter, but it has the unique ability to bond multiple, differing materials together like wood to metal… Continue reading Can Tape Hold a Scooter Together?
In the final week before taxes are due, online tax filing systems are overwhelmed with traffic. Why? Because people love to procrastinate. We celebrated these procrastinators in the final days before the deadline with a few television spots and interactive online experiences to enable the procrastinators even more. https://vimeo.com/63679296 https://vimeo.com/63679297 To take even more advantage… Continue reading H&R Block Procrastination
Positive Coaching Alliance exists to help young athletes become better people through a positive sporting experience. The problem is that some parents can suck the positivity out of sports before kids even hit the field. We uncovered an insight that most kids only want to hear one thing from their parents while playing sports. It's not… Continue reading Positive Coaching Alliance
How do you disrupt a category in the hyper growth market of cell & gene therapy? CPC , the world’s #1 brand of fluid connectors, had a new small-format, aseptic single-use connector ready to launch globally. As the only state-of-the-art micro connector that reduces the risks associated with the status quo(tube welding) in biopharma process… Continue reading CPC MicroCNX
WARNING: This has nothing to do with advertising. It's literally just a video of my kids cutting my hair. After 18 months of growing it out, my hair had officially started to precede me. Despite being named the family member with the longest hair this summer, I finally decided to cut it after my daughters… Continue reading A Haircut From My Kids
3M Commercial Solutions Division offers graphic applications for nearly every surface. From windows to walls to floors, they cover the world with bold graphics for businesses big and small. Customers and prospects, however, were not aware of the breadth and scope of this quickly growing product portfolio. We developed a campaign concept that tapped into… Continue reading A Different Perspective
When the world went virtual, so did the famous Men's Club at my kid's school. But we still needed to keep the burn barrel fed with new "menbers." Powered by my camera phone, a few cold ones and some inside knowledge of how men think, I was able to write, shoot, and edit this set… Continue reading Men’s Club for Men Things
In anticipation of the Kids' Opening Day on April 23, 2017, the Minnesota Twins held a video essay contest asking kids to tell them why they'd like to participate in it. My daughters, Olive and June, baseball fanatics, built a kid-sized cardboard studio in our basement, filmed a talk show, and made a few edits.… Continue reading Twins Talk With Olive & June
Special Olympics Minnesota came to us with a challenge facing their annual Polar Plunge Fundraiser: the myriad of excuses people were making up about why they didn't want to jump into a frozen lake in the middle of a Midwestern winter. We leveraged those excuses and created responsive television spots to take the excuse givers… Continue reading Special Olympics MN Polar Plunge
Dain Larson 
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