Ideation | Creative Direction | Design
3M Commercial Solutions Division offers graphic applications for nearly every surface. From windows to walls to floors, they cover the world with bold graphics for businesses big and small. Customers and prospects, however, were not aware of the breadth and scope of this quickly growing product portfolio. We developed a campaign concept that tapped into… Continue reading A Different Perspective
Did you know that if you order your Christmas tree before October 31st you can get 10% off? Neither did anyone else. That was the problem I needed to fix for the local Men's Club at my kid's school. Every year they sell trees with all profits going back to the school. This year they… Continue reading Oh Christmas Trees
The customer is always right. That is the idea behind this (Covid-delayed) launch of a new food joint in Rochester, Minnesota. Ziggys has two options for you to choose from: chicken or beef. And believe me when I tell you that you will never make the wrong choice.
When the world went virtual, so did the famous Men's Club at my kid's school. But we still needed to keep the burn barrel fed with new "menbers." Powered by my camera phone, a few cold ones and some inside knowledge of how men think, I was able to write, shoot, and edit this set… Continue reading Men’s Club for Men Things
Every year my kid's school holds a fundraiser. This year's theme was "It's Fore The Kids." Do you get it? It's a golf thing...which admittedly I'm not great at, but it turns out a lot of other people are also not great at it. So I made a few teaser videos to tell non-golfers that… Continue reading It’s Fore The Kids
In anticipation of the Kids' Opening Day on April 23, 2017, the Minnesota Twins held a video essay contest asking kids to tell them why they'd like to participate in it. My daughters, Olive and June, baseball fanatics, built a kid-sized cardboard studio in our basement, filmed a talk show, and made a few edits.… Continue reading Twins Talk With Olive & June
Special Olympics Minnesota came to us with a challenge facing their annual Polar Plunge Fundraiser: the myriad of excuses people were making up about why they didn't want to jump into a frozen lake in the middle of a Midwestern winter. We leveraged those excuses and created responsive television spots to take the excuse givers… Continue reading Special Olympics MN Polar Plunge
Website redesign for Vasque boots and trail running shoes. This was a really fun project. I made collages out of various materials and images which I photographed and then overlaid hand illustrated type and graphics.
Back in 2011 I completed a personal goal of making something creative everyday for an entire year. Here a few of my favorites.
Dain Larson 
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