Ideation | Creative Direction | Design
WARNING: This has nothing to do with advertising. It's literally just a video of my kids cutting my hair. After 18 months of growing it out, my hair had officially started to precede me. Despite being named the family member with the longest hair this summer, I finally decided to cut it after my daughters… Continue reading A Haircut From My Kids
Over four years in the making, the Legend of Cambria is the origin story of the Minnesota-based, high-end countertop brand, Cambria. The film's seven chapters take its audience on the journey of the protagonist, Camber, from childhood to adulthood, as he encounters everything from lava-filled, rock giants to a mystical water horse known as a… Continue reading The Legend of Cambria
Esko Brand Solutions software makes life easier for anyone who uses it, from project managers to designers. The problem was that a lot of these industry professionals didn't know there was an easier way to be accomplishing their jobs. They were living in the before times. This series of spots brings to life just how… Continue reading Before ESKO
Real Sports Cards needed a way to move their loyal social media fan base over to their new industry leading platform designed specifically for card collecting and "breaking." We utilized characters from their existing logo and brought them to life in studio. Breaker Bryan and Collector Chris talk all about the pitfalls of card collecting… Continue reading Uncommon Card Talk
Uponor had a rewards program in place. The problem was that very few knew about it or were utilizing it. They needed a campaign that spoke to the daily grind their customers endure and remind them that they should be rewarded for all that hard work. We came up with the tagline All In A… Continue reading All In A Days Reward
In the final week before taxes are due, online tax filing systems are overwhelmed with traffic. Why? Because people love to procrastinate. We celebrated these procrastinators in the final days before the deadline with a few television spots and interactive online experiences to enable the procrastinators even more. https://vimeo.com/63679296 https://vimeo.com/63679297 To take even more advantage… Continue reading H&R Block Procrastination
Positive Coaching Alliance exists to help young athletes become better people through a positive sporting experience. The problem is that some parents can suck the positivity out of sports before kids even hit the field. We uncovered an insight that most kids only want to hear one thing from their parents while playing sports. It's not… Continue reading Positive Coaching Alliance
How do you disrupt a category in the hyper growth market of cell & gene therapy? CPC , the world’s #1 brand of fluid connectors, had a new small-format, aseptic single-use connector ready to launch globally. As the only state-of-the-art micro connector that reduces the risks associated with the status quo(tube welding) in biopharma process… Continue reading CPC MicroCNX
Dain Larson 
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