Ideation | Creative Direction | Design
Positive Coaching Alliance exists to help young athletes become better people through a positive sporting experience. The problem is that some parents can suck the positivity out of sports before kids even hit the field. We uncovered an insight that most kids only want to hear one thing from their parents while playing sports. It's not… Continue reading Positive Coaching Alliance
Every year my kid's school holds a fundraiser. This year's theme was "It's Fore The Kids." Do you get it? It's a golf thing...which admittedly I'm not great at, but it turns out a lot of other people are also not great at it. So I made a few teaser videos to tell non-golfers that… Continue reading It’s Fore The Kids
In anticipation of the Kids' Opening Day on April 23, 2017, the Minnesota Twins held a video essay contest asking kids to tell them why they'd like to participate in it. My daughters, Olive and June, baseball fanatics, built a kid-sized cardboard studio in our basement, filmed a talk show, and made a few edits.… Continue reading Twins Talk With Olive & June
Special Olympics Minnesota came to us with a challenge facing their annual Polar Plunge Fundraiser: the myriad of excuses people were making up about why they didn't want to jump into a frozen lake in the middle of a Midwestern winter. We leveraged those excuses and created responsive television spots to take the excuse givers… Continue reading Special Olympics MN Polar Plunge
Website redesign for Vasque boots and trail running shoes. This was a really fun project. I made collages out of various materials and images which I photographed and then overlaid hand illustrated type and graphics.
Back in 2011 I completed a personal goal of making something creative everyday for an entire year. Here a few of my favorites.
Over a span of four years, I created a wide range of work for Bauer Hockey, including various mediums ranging from traditional print pieces to broadcast to a complete redesign of Bauer's website experience and implementation of an augmented reality contest for their hockey experience booth at the Minnesota State High School Hockey Tournament. Here… Continue reading Bauer Hockey
Happify Health created a unique platform that supports emotional health. This software combines positive psychology, cognitive behavioral therapy and mindfulness, all while maintaining unbelievable levels of user engagement. The robust nature of the platform – and the unlikely pairing of science and fun – meant that it was difficult to quickly communicate Happify Health's value… Continue reading A New Look for a One-of-a-Kind Brand
There is a long held belief that Buffalo Wild Wings has been behind some of the strangest game time interruptions, loses and overtimes. We created an online conspiracy theorist to fan the flames of a few of the weirdest ones. His website content and videos would occasionally hack and take over the Buffalo Wild Wings… Continue reading BWW Gridiron Conspiracies
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