Fast & Fearless

3M Commercial Solutions Division launched a new print wrap film to defend their leadership position in the commercial vehicle market. This innovative and high-performing print wrap film, 3M™ Print 3M Commercial Solutions Division launched a new print wrap film to defend their leadership position in the commercial vehicle market. This innovative and high-performing print wrap film, 3M™ Print Wrap Film IJ280, enables installers to wrap commercial vehicles confidently, quickly and with less effort.

We developed a campaign concept that leveraged the key insight of how graphics manufacturers can achieve faster installs and do so fearlessly by using this product. The concept dramatized this confidence-inducing wrap film by leveraging exciting video filled with quick cuts of installers wrapping commercial vehicles alongside action footage of our vehicles performing unexpected racing maneuvers.

We partnered with 3M marketing teams, 3M application engineers, an international raceway, stunt drivers as well as motor crane and drone operators to capture epic content that would later be paired with a script and a high energy soundtrack to capture attention while dynamically communicating the product benefits through multi-channel campaign elements.