Uponor had a rewards program in place. The problem was that very few knew about it or were utilizing it. They needed a campaign that spoke to the daily grind their customers endure and remind them that they should be rewarded for all that hard work. We came up with the tagline All In A Days Reward, and then made content that followed a typical work day of a plumbing contractor. The campaign launched both in organic and paid media increasing their sign ups into the thousands.
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