A Different Perspective

3M Commercial Solutions Division offers graphic applications for nearly every surface. From windows to walls to floors, they cover the world with bold graphics for businesses big and small. Customers and prospects, however, were not aware of the breadth and scope of this quickly growing product portfolio.

We developed a campaign concept that tapped into the brand’s key theme of transformation. This campaign concept required bold, unique visuals to demonstrate how 3M films can be applied to walls, windows, floors, and vehicles to transform a brand and drive a desired emotional outcome.

We started with a blank slate – literally. The Morsekode team, along with the 3M team of installers, used an empty building to create an experience that broadly replicated a retail space. Then we let 3M film products help us tell the rest of the story. Using dramatic imagery and optical illusions captured from specific camera angles, we created a boundary-less, bold, floor-to-ceiling experience that enhanced the story and excited customers.



Agency: Morsekode
Creative Director: Dain Larson
Art Director: Taylor Schmisek
Writer: Monique Thomas
Director: Mark Kasper