Did you know that if you order your Christmas tree before October 31st you can get 10% off? Neither did anyone else. That was the problem I needed to fix for the local Men’s Club at my kid’s school. Every year they sell trees with all profits going back to the school. This year they wanted to get a jump on the annual tradition by having families preorder their Minnesota grown Frasier Fir Christmas tree and keep their digital wallets a little thicker in the process. After I wrote, shot, and edited these sweet little “teaser videos,” they were released over a two-week period. Preordered tree sales went through the roof. Figuratively of course.