Ideation | Creative Direction | Design
Six years ago, when my oldest daughter started Kindergarten, she was apprehensive about her new endeavor, and my wife and I were even more nervous. To brighten her midday break, I began drawing pictures on 3M Post-It Notes and putting them in her lunchbox. I relished the thought of her smiling face as she discovered… Continue reading The Creative Habit
In honor of the 50th anniversary of Title IX and the Women's NCAA Final4 tournament, 3M wanted to honor all of the dreamers past, present and future. Because of those that fought for equality on and off the court Title IX became a reality. To honor those that helped to create an even playing field… Continue reading Court of Dreams
Happify Health created a unique platform that supports emotional health. This software combines positive psychology, cognitive behavioral therapy and mindfulness, all while maintaining unbelievable levels of user engagement. The robust nature of the platform – and the unlikely pairing of science and fun – meant that it was difficult to quickly communicate Happify Health's value… Continue reading A New Look for a One-of-a-Kind Brand
3M VHB Tape has been in existence for over 40 years. Tests have proven it to be a trustworthy replacement to mechanical fasteners like rivets and bolts. It not only holds up panels on buildings and makes cars lighter, but it has the unique ability to bond multiple, differing materials together like wood to metal… Continue reading Can Tape Hold a Scooter Together?
Last July the Hopkins-Park girls youth hockey association unveiled their new name and identity. This rebranding initiative aimed to bring a fresh sense of unity and shared purpose among the combined associations. Five months prior to the unveiling, a name was chosen and for me it was off to the races sketching, ideating and designing… Continue reading A Very Cool Re-Brand
In 2008, my father introduced me to a product called Milorganite, which I began using to fertilize my lawn. This all-natural fertilizer, made in Milwaukee, Wisconsin, proved to be a huge success, and I became a passionate advocate, extolling its benefits to other homeowners because that’s what you do when you are a homeowner. However,… Continue reading The Most American Made Product Ever
Real Sports Cards needed a campaign to bring awareness to their new platform Uncommon, a place specifically designed for breaking and collecting sports cards. Before Uncommon, social media was utilized to break and trade sports cards, but with all the extra stuff like food pics, grandkid posts and clumsy transactions, it became annoying and difficult to… Continue reading You’re In The Wrong Place
3M Commercial Solutions Division launched a new print wrap film to defend their leadership position in the commercial vehicle market. This innovative and high-performing print wrap film, 3M™ Print 3M Commercial Solutions Division launched a new print wrap film to defend their leadership position in the commercial vehicle market. This innovative and high-performing print wrap… Continue reading Fast & Fearless
We created an entire fictional world around scaled models of Dockzilla ramps and loading docks to highlight their unique benefits. We then filmed a captivating online video series that always took place at "Mr. Leum's Dockyard"--complete with scoundrels, nefarious plans and the best ramps ever created. When Dockzilla asked us to create an online video… Continue reading A Big Idea In Miniature
Dain Larson 
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