Happify Health created a unique platform that supports emotional health. This software combines positive psychology, cognitive behavioral therapy and mindfulness, all while maintaining unbelievable levels of user engagement. The robust nature of the platform – and the unlikely pairing of science and fun – meant that it was difficult to quickly communicate Happify Health's value… Continue reading A New Look for a One-of-a-Kind Brand →

3M Commercial Solutions Division offers graphic applications for nearly every surface. From windows to walls to floors, they cover the world with bold graphics for businesses big and small. Customers and prospects, however, were not aware of the breadth and scope of this quickly growing product portfolio. We developed a campaign concept that tapped into… Continue reading A Different Perspective →

In the final week before taxes are due, online tax filing systems are overwhelmed with traffic. Why? Because people love to procrastinate. We celebrated these procrastinators in the final days before the deadline with a few television spots and interactive online experiences to enable the procrastinators even more. https://vimeo.com/63679296 https://vimeo.com/63679297 To take even more advantage… Continue reading H&R Block Procrastination →

Positive Coaching Alliance exists to help young athletes become better people through a positive sporting experience. The problem is that some parents can suck the positivity out of sports before kids even hit the field. We uncovered an insight that most kids only want to hear one thing from their parents while playing sports. It's not… Continue reading Positive Coaching Alliance →

In anticipation of the Kids' Opening Day on April 23, 2017 the Minnesota Twins held a video essay contest asking kids to tell them why they'd like to participate in it. My daughters Olive and June, baseball fanatics, built a kid-sized cardboard studio in our basement, filmed a talk show and made a few edits.… Continue reading Twins Talk With Olive & June →