Art | Design | Creative Direction
3M VHB Tape has been in existence for over 40 years. Tests have proven it to be a trustworthy replacement to mechanical fasteners like rivets and bolts. It not only holds up panels on buildings and makes cars lighter, but it has the unique ability to bond multiple, differing materials together like wood to metal… Continue reading Can Tape Hold a Scooter Together?
Over four years in the making, the Legend of Cambria is the origin story of the Minnesota-based, high-end countertop brand, Cambria. The film's seven chapters take its audience on the journey of the protagonist, Camber, from childhood to adulthood, as he encounters everything from lava-filled, rock giants to a mystical water horse known as a… Continue reading The Legend of Cambria
Happify Health created a unique platform that supports emotional health. This software combines positive psychology, cognitive behavioral therapy and mindfulness, all while maintaining unbelievable levels of user engagement. The robust nature of the platform – and the unlikely pairing of science and fun – meant that it was difficult to quickly communicate Happify Health's value… Continue reading A New Look for a One-of-a-Kind Brand
3M Commercial Solutions Division offers graphic applications for nearly every surface. From windows to walls to floors, they cover the world with bold graphics for businesses big and small. Customers and prospects, however, were not aware of the breadth and scope of this quickly growing product portfolio. We developed a campaign concept that tapped into… Continue reading A Different Perspective
In the final week before taxes are due, online tax filing systems are overwhelmed with traffic. Why? Because people love to procrastinate. We celebrated these procrastinators in the final days before the deadline with a few television spots and interactive online experiences to enable the procrastinators even more. https://vimeo.com/63679296 https://vimeo.com/63679297 To take even more advantage… Continue reading H&R Block Procrastination
Positive Coaching Alliance exists to help young athletes become better people through a positive sporting experience. The problem is that some parents can suck the positivity out of sports before kids even hit the field. We uncovered an insight that most kids only want to hear one thing from their parents while playing sports. It's not… Continue reading Positive Coaching Alliance
In anticipation of the Kids' Opening Day on April 23, 2017 the Minnesota Twins held a video essay contest asking kids to tell them why they'd like to participate in it. My daughters Olive and June, baseball fanatics, built a kid-sized cardboard studio in our basement, filmed a talk show and made a few edits.… Continue reading Twins Talk With Olive & June
Special Olympics Minnesota came to us with a challenge facing their annual Polar Plunge Fundraiser: the myriad of excuses people were making up about why they didn't want to jump into a frozen lake in the middle of a Midwestern winter. We leveraged those excuses and created responsive television spots to take the excuse givers… Continue reading Special Olympics MN Polar Plunge
Website redesign for Vasque boots and trail running shoes. This was a really fun project. I made collages out of various materials and images which I photographed and then overlaid hand illustrated type and graphics.
